Using Squarespace AI

Generate first draft content with Squarespace AI features to edit for use on your website.

Artificial intelligence, or AI, is a new and improving technology that imitates human intelligence in computer systems to perform tasks or solve problems. With Design Intelligence, Squarespace's content-generating AI features, you can enter prompts or text you’ve already written and the AI will help you create a first draft of text content for your website.

Read this guide for an overview of best practices when using Squarespace AI.

Note: This information is solely provided as a summary for your convenience. To read the full set of legal terms relating to use of Squarespace AI, visit Section 4 (Licensed Content) of Squarespace Product Specific Terms and Squarespace’s Content Generation Terms.

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Best practices

Follow these best practices to ensure best results when using Squarespace AI to generate content:

• Ensure you carefully review all content generated by Squarespace AI. Because the content is created by a machine, it may not always be accurate, appropriate, or right for your needs. 
• You shouldn’t publish any text generated by Squarespace AI on your site that you wouldn’t have written yourself.
• The more detailed your prompt, the more detailed the generated text may be. If text generated is too vague or generic, try being more specific in your prompts. 
• Squarespace AI may generate the same or similar content for you that it generates on another user’s site, depending on what prompts you use. You should always edit the generated text to add your voice or details unique to you and your site.
• You are responsible for your use of Squarespace AI and any content you use or publish.

AI software providers

Squarespace has partnered with Open AI, Anthropic, and Google to support how Squarespace AI works. Ensure you review, understand, and agree with Open AI, Anthropic, and Google's terms of use, privacy policies, and all other applicable terms.

Generate text with Squarespace AI

Use Squarespace AI in supported text areas to generate text from prompts or rewrite text you've already written. This is a great way to get a first draft of copy on the page, or to get ideas about how to improve copy you've already written.

Supported text areas

Squarespace AI is available to use in the following text areas on a computer:

• Text blocks
• Blog posts
• Blog posts in the Squarespace app (prompt field has a limit of 2002 characters)
• Course excerpts
• Discounts
• Email Campaigns text sections
• Inline image block captions in the classic editor
• Product descriptions
• Video descriptions
• Project proposals, estimates, and contracts

Create a Brand Identity

To create a Brand Identity that improves the quality and consistency of generated text on your site:

1. Click into a supported text area, then click the three circles icon in the text toolbar.
2. Click the i icon to open the Brand Identity window.
3. Type in a description of your site or business, then choose a personality to decide the tone of the generated text. If you choose the custom personality, you'll type another description.
4. You can review an example of your generated text on the right side of the window. When you're done, click Save.

Generate text from prompts

To generate text from prompts:

1. Click into a supported text area, then click the three circles icon in the text toolbar. 
2. In the AI prompt field that appears, enter your prompt, or click one of the pre-built prompt starters like Paragraph, Sales Pitch, or Blurb, then enter your topic.
3. Click Write. The time it takes for Squarespace AI to generate your text will vary depending on your prompt.
4. When the text is generated, read over it to ensure it’s what you had in mind for your first draft. If not, rewrite your prompt and click Write again.
5. Next, follow our best practices to review and edit the text.

Rewrite existing text

To rewrite text you've already written and added to your site:

1. Click into a supported text area, highlight the text you want to edit, and click the three circles icon in the text toolbar.
2. Click Simplify, Shorten, or Lengthen.
3. Click Write. If Write is grayed out and a negative number displays next to it, the amount of text you've highlighted is over the character limit. Highlight less text and try again.
4. After the text is rewritten, read over it to ensure it’s what you had in mind for your draft. If not, click into the text area and click undo to return to your original text and try again.
5. When you’re happy with the rewritten text, follow our best practices to review and edit it.

Generate SEO descriptions and alt text

Generating SEO descriptions and alt text using Squarespace AI is only available when using Fluid Engine on version 7.1.

SEO descriptions and alt text provide information about your site's content, and can help visitors use your site more effectively by giving your content more context. Adding SEO descriptions and alt text to your site can increase your site's visibility to search engines and help with accessibility.

To generate SEO descriptions and alt text for your site:

1. Ensure you've created a Brand Identity.
2. Open the SEO/AIO panel.
3. In the SEO Report section, click Improve with AI. If your SEO Completion Score is 100%, the Improve with AI button won’t appear, because there are no areas to flag.

The SEO report tool then scans your site, flags areas where alt text or SEO page descriptions aren't present, and offers suggestions for those fields that optimize your content for keywords related to your business or brand. You can regenerate the suggestions or edit them directly before saving.

The tool scans for missing alt text in all image blocks, gallery sections, and auto layout sections added to regular and collection pages. Images added to collection items aren't included in the scan. All pages of your site are included in the scan for missing SEO descriptions.

Note: The SEO tool will not flag missing page titles or descriptions in areas where you’ve removed the title format variables or where you’ve added an SEO title, but not an SEO description.

Create a site with Squarespace AI

You can use Squarespace AI to help you build a site. There are three ways to create a site:

• Blueprint AI Builder - On the templates page, click Try Blueprint AI Builder to build a custom site template step-by-step.
• Blueprint AI Templates - On the templates page, select your site’s topic from the search bar dropdown menu. Then review the three templates generated by AI at the top of the template search results. Click the template you prefer to start your site.
• ChatGPT - In Squarespace GPT, enter your business name, business type, your business’s brand personality, and what you want to achieve with your site. It then passes this information to our Blueprint AI Builder, and displays an example of what your site may look like.

When you create a site using any of these methods, Squarespace AI will generate text and images for it and choose style settings based on your prompts. Follow our best practices to edit generated text.

Note: The AI-created images and text on your site are generated with the aid of third-party AI software. By creating a site using Blueprint AI Builder or Blueprint AI Templates, you agree to our Product Specific Terms and understand you're responsible for any content you publish on your site.

Create email campaigns with Squarespace AI

You can use Squarespace AI to draft email campaigns in Version 7.1.

To create an AI-generated blast email campaign:

1. In the Home menu, click Home, scroll to Run a Campaign, then click the Beacon AI template.
2. Select a goal from the drop-down menu. This is the purpose of your blast campaign.
3. Click the + icon to choose an asset. This can be a product, content from your asset library, or a file from your device.
4. Add a description that includes key details to include in the campaign's AI-generated first draft.
5. Click Generate. 
6. Review the draft to ensure it meets your standards, and edit it it to change its text and appearance. 
7. When you're ready, send your campaign.

Add a stock background

When adding a background image to a page section, you can choose from a curated selection of AI-generated images, patterns, or gradients.

To add a stock background:

1. Click Edit on the page, then click Edit Section on the section where you want to add the background.
2. Click Background.
3. Click +, then click Browse Backgrounds.
4. Under Stock Backgrounds, click Images, Patterns, or Gradients.
5. When you find a background you like, click it, then click Add Image to add it to your site.

Troubleshooting

Error message: Squarespace AI is currently unavailable

This may happen if Squarespace AI is overburdened with requests. If this message appears, try again. If the message appears a second time, wait a few minutes before trying again.

Squarespace AI takes a long time to generate text

Depending on the text being generated by Squarespace AI, it may take longer than expected. Timing may vary based on the amount of text requested or the number of requests being handled by Squarespace AI.

Support for Squarespace AI

While we can help you use Squarespace's AI features, we can’t offer advice or recommendations on how to use or improve AI-generated content, and we can’t evaluate AI-generated text for accuracy or appropriateness.